Raga Tantr: Business Strategy Plan

1. Vision & Mission

Vision:
To be the leading brand for handcrafted Chikankari clothing, blending tradition with contemporary fashion.

Mission:

• Preserve and promote the rich heritage of Chikankari embroidery.

• Offer high-quality, handcrafted ethnic wear with a modern touch.

• Provide a seamless online and offline shopping experience.

2. Market Analysis

Target Audience:

• Women aged 18-45 who appreciate handcrafted ethnic wear.

• Urban professionals looking for elegant yet comfortable traditional attire.

• NRIs and international buyers interested in Indian handloom fashion.

Competitive Landscape:

• Competitors include FabIndia, Jaypore, House of Chikankari, and local artisans.

• Raga Tantr differentiates by offering authentic handcrafted designs, customization, and premium-quality fabric.

3. Revenue Model

Direct-to-Consumer (DTC) Sales:

• E-commerce website featuring Chikankari collections.

• Social media-driven sales (Instagram, Facebook, WhatsApp).

Retail & Pop-up Stores:

• Partnering with multi-brand ethnic wear stores.

• Pop-up events and exhibitions to showcase collections.

Customization & Made-to-Order:

• Premium customization services for exclusive designs.

• Bridal and festive wear personalization.

International Shipping & Exports:

• Targeting NRIs through global shipping options.

• Partnerships with international ethnic wear boutiques.

4. Product & Service Offerings

Core Product Categories:

• Women’s Kurtis & Tunics

• Sarees & Dupattas

• Lehenga & Anarkali Sets

• Men’s Kurtas & Ethnic Wear

• Kids’ Chikankari Collection

Exclusive Offerings:

• Limited-edition handcrafted collections

• Eco-friendly & sustainable fabrics

• Personalized embroidery and customization services

5. Technology & Platform Development

E-commerce Website:

• Built on WordPress (WooCommerce) or Shopify for a smooth shopping experience.

• Integrated with secure payment gateways and seamless checkout.

Mobile-Friendly Experience:

• Optimized for mobile shopping with a user-friendly interface.

• WhatsApp shopping support for quick customer queries.

6. Marketing & Growth Strategy

Social Media & Influencer Marketing:

• Instagram and Pinterest campaigns showcasing craftsmanship.

• Collaborations with fashion influencers and celebrities.

SEO & Content Marketing:

• Blogging about Chikankari history, styling tips, and care guides.

• YouTube tutorials on fabric care and behind-the-scenes craftsmanship.

Festive & Wedding Season Promotions:

• Special collections for festivals like Diwali, Eid, and weddings.

• Bridal and trousseau collections with customization options.

Customer Engagement & Loyalty Programs:

• Exclusive VIP memberships with discounts and early access to new collections.

• Referral and loyalty points system to encourage repeat purchases.

7. Roadmap & Implementation Plan

Phase 1: Brand Launch (0-3 months)

• Develop website and social media presence.

• Launch initial Chikankari collection with marketing campaigns.

Phase 2: Growth & Expansion (3-9 months)

• Introduce customization services and premium collections.

• Increase influencer collaborations and festival promotions.

Phase 3: Scaling & International Reach (9-18 months)

• Expand into retail partnerships and exhibitions.

• Launch global shipping and targeted NRI campaigns.

8. Success Metrics & KPIs

Sales & Revenue Metrics:

• Monthly online sales & average order value.

• Conversion rate from website visitors to customers.

Customer Engagement Metrics:

• Social media engagement & follower growth.

• Customer retention and repeat purchases.

Brand Growth Metrics:

• Number of influencers/celebrities endorsing the brand.

• Expansion into new markets (retail partnerships, exports).